I HELP FOUNDERS AND LEADERS MAKE BETTER DECISIONS UNDER PRESSURE - SO THEY CAN GROW WITHOUT LOSING THEMSELVES IN THE PROCESS
BOOK A CALLTHE TRUTH
“Nobody makes their best decisions alone.”
Most business advice assumes you’re making decisions from your best self – regulated, rested, clear. But the decisions that matter most get made when things are hard. When the client leaves. When the launch flops. When life bleeds into work. That’s when you find out what your decision-making is really built on.
THE QUESTION
“Which version of me is making this right now?”
Everyone has two versions of themselves. The regulated best-self, and the version that shows up when the pressure stacks too high – still recognisably you, but making very different calls. Until you know who’s driving, you can’t do anything about it.
THE ANTIDOTE
“The antidote to pressure is people.”
Not discipline. Not a better morning routine. The right support, in place before you need it – because by the time you need it, you’re already making decisions from the wrong version of yourself. Support isn’t indulgence. It’s infrastructure.
The business problem is almost never the actual problem. It’s almost always an identity problem wearing a business costume.
So yes, we work on strategy, team, leadership, growth – the nuts and bolts are all in the room. But underneath that, we’re building something more valuable: the identity and decision-making infrastructure that holds when things get hard.
This isn’t mindset work. It isn’t strategy work. It’s the thing that makes both of those work.
Here’s the trade off nobody talks about. You build the business, you hit the goals, and somewhere along the way the life you were building it for gets postponed. You’ll enjoy it when you exit. When you hit the next number. When things calm down.
They don’t calm down. And “when I exit” is doing a lot of heavy lifting for people who haven’t thought about who they’ll be when they’re no longer the founder.
I work with leaders who refuse that trade. Who want to enjoy the here and now without giving up their trajectory – because those two things were never actually in competition. The version of you that’s regulated, supported and enjoying their life makes better decisions than the one grinding towards a someday that keeps moving.
High-performing founders & entrepreneurs You’re doing well by anyone’s measure. The problem isn’t survival, it’s a ceiling – and the biggest variable in what happens next is you. 1-1 coaching gives you the impartial thinking space you don’t have anywhere else.
CEOs & founders of SMEs You can see your future leaders. The rising stars primed to step up, maybe even to take your place one day. Spotting them is the easy part – developing and protecting them is where most businesses fall down. That’s where I come in.
Event organisers & audiences I speak about decision-making under pressure, the leaders of the future, women in leadership, and what it costs to exit a business you’ve built your identity around. At in person events, online summits & on podcasts. Honest, useful, occasionally sweary.
A hopeless romantic who will always root for the fairytale ending, both in life and in business. I believe in creating harmony, happiness, and peace in everything I do (because success should feel good, not exhausting).
I have an unapologetically terrible sense of humour – dad jokes are my love language – and I’ll always laugh harder at my own jokes than anyone else does. I’m endlessly curious, the kind of person who’ll ask “why?” three times in a row or take something apart just to see how it works. I was born with the “how hard can it be?” gene and try my hand anything, not always successfully!
As the youngest child in my family but the “old soul” in most of my friendships, I bring equal parts playful energy and grounded wisdom to everything I do. And if you ever want to talk about my three great loves – my dog Toby, Taylor Swift, or a really good book – prepare to settle in for a long chat.
